When a Customer Is Aware That a Brand Exists and Considers

question 155

Multiple Choice

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

• A)loyalty.
• B)insistence.
• C)preference.
• D)acknowledgement.
• E)recognition.

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Definitions:

Whigs

A political party active in the 19th century in the United States, advocating for federal government action in the economy.

North American Possessions

Territories in North America that were held or colonized by foreign powers, particularly during the age of European exploration and colonialism.

Missionaries

Individuals, often religious in nature, who are sent on a mission, usually to promote their faith or perform humanitarian work in foreign lands.

New Spain

The name of a vast territory that included much of North America, Central America, parts of the Caribbean, and the Philippines, governed by the Spanish Empire from the 16th to the 19th century.