The Use of Darker Colors in Packaging Design Makes the Package

question 83

True/False

The use of darker colors in packaging design makes the package appear smaller to consumers.

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Definitions:

Taco Bell

An American-based chain of fast food restaurants known for its Mexican-inspired menu items such as tacos, burritos, and quesadillas.

Food as Expression

How food is used to convey personal or cultural identity, communicate status, or celebrate traditions and occasions.

Experience

The knowledge or skill acquired by a period of practical involvement in an activity, work, or study.

Think Outside the Bun

A marketing slogan urging to innovate or think creatively, famously used by Taco Bell to differentiate their offerings.