Organizational Buyers Are Especially Partial to Direct Marketing Channels When

question 22

Multiple Choice

Organizational buyers are especially partial to direct marketing channels when

• A) they buy cheap materials in large quantities.
• B) they try a new product for the first time.
• C) they are filling an order for a very important customer.
• D) a modified rebuy type of decision is involved.
• E) expensive and/or complex equipment is involved.

---

Definitions:

Theory

A system of ideas intended to explain something, based on general principles independent of the thing to be explained, often used as a framework for scientific or philosophical understanding.

Economic Stability

A state in which financial markets and the economy are able to function efficiently and enduringly, free from extreme fluctuations.

National Output

National Output is the total value of all goods and services produced by an economy over a specific period, typically measured as GDP.