Scenario 15.1 Use the Following to Answer the Questions

question 45

Multiple Choice

Scenario 15.1
Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 15.1.Liz Claiborne,Inc.uses which type of channel of distribution for its premium brands?

• A)A short,direct channel
• B)A long,direct channel
• C)Dual distribution
• D)Horizontal integration
• E)Intensive distribution

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Definitions:

Coupon Rate

The annual interest rate paid by a bond expressed as a percentage of the face value.

Market Rate

The current interest rate offered in the market for securities or loans.

Coupon Rate

The annual interest rate paid by bond issuers on the bond's face value.

Yield To Maturity

The total return anticipated on a bond if the bond is held until it matures, considering all interest payments and the repayment of principal.