Scenario 15.1 Use the Following to Answer the Questions

question 46

Multiple Choice

Scenario 15.1
Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 15.1.Which of the following is most likely the primary factor Liz Claiborne,Inc.used when selecting the marketing channel for its Juicy Couture brand?

• A)characteristics of the intermediaries
• B)product attributes
• C)type of organization
• D)marketing environmental forces
• E)competition

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Definitions:

Australia

A country and continent surrounded by the Indian and Pacific oceans, known for its Sydney Opera House, Great Barrier Reef, and distinct wildlife.

Primary Assessment

The initial evaluation conducted to determine the existence or severity of a problem, often used in medical or psychological contexts.

Free-Association

A psychoanalytic technique in which a patient says anything that comes to mind without censorship, used to explore the unconscious.

Rorschach Inkblot

A mental assessment where participants' interpretations of inkblots are noted and examined through psychological analysis or sophisticated algorithms.