Because Gem Supply's Sales Have Continued to Decline, the Jewelry

question 182

Multiple Choice

Because Gem Supply's sales have continued to decline, the jewelry manufacturer has found that the costs associated with maintaining its own five-person sales force are prohibitive. The firm's marketing director begins to look for a small company or individual willing to perform the sales function for Gem Supply in its least productive region, the Far West. The ideal entity would carry complementary but non-competing lines. Such a firm or individual would be classified as a

• A)rack jobber.
• B)manufacturers' agent.
• C)specialty-line wholesaler.
• D)selling agent.
• E)commission merchant.

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Definitions:

Preoperational Stage

A stage in Jean Piaget's theory of cognitive development, occurring approximately between the ages of 2 and 7, characterized by symbolic thinking and egocentrism but a lack of operational logic.

Decenter

In Piaget’s terminology, to think simultaneously about several aspects of a situation.

Piaget

Jean Piaget, a Swiss psychologist renowned for his work in child development and his theory of cognitive stages.

Situation

Refers to a set of circumstances or a scenario in which individuals find themselves, which can affect their actions and decisions.