Scenario 16.2 Use the Following to Answer the Questions

question 118

Multiple Choice

Scenario 16.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 16.2.The move to sell Land's End products inside of Sears' stores may lead to potential problems with the customer's perception of Lands' End quality,in part due to the functional and psychological picture in the consumer's mind of Sears' stores.This picture is called the ____ of Sears.

• A)store location
• B)atmospherics
• C)product depth
• D)store image
• E)interior persona

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Definitions:

Obligated To Reciprocate

A social norm suggesting that individuals should return a favor or service, contributing to the establishment of reciprocal social exchanges.

Obedience

The act of following orders or directives from an authority figure, even if they are against one's personal wishes.

Authority

The power or right to give orders, make decisions, and enforce obedience.

Heterosexual Couples

Partnerships or pairings consisting of one male and one female who are romantically and/or sexually attracted to individuals of the opposite sex.