Public Relations

question 25

Multiple Choice

Public relations

• A) should be used mostly to counteract any competitive promotions or negative publicity.
• B) is an element of promotion that should be handled on a continuous basis.
• C) should be used solely to respond to emergencies that could significantly damage the company's reputation.
• D) is paid communication that helps enhance a company's image by highlighting its philanthropic efforts.
• E) is generally not given much weight because the information is generated by the company itself.

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Definitions:

Investing Activities

Transactions involving the purchase and sale of long-term assets and other investments, not including cash equivalents.

Future Economic Benefit

An advantage or profitable impact expected to be achieved in future periods from an asset.

Assets

Resources owned or controlled by a business that are expected to produce economic value.

Liabilities

Financial obligations or debts that a company owes to external parties, which must be settled over time through the transfer of economic benefits including money, goods, or services.