Subway Is Conducting a Contest in Which Customers Are Asked

question 168

Multiple Choice

Subway is conducting a contest in which customers are asked to name a new sandwich. The winner gets a free sandwich each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Subway's use of the ____ elements of the promotion mix.

• A)Advertising
• B)Personal selling
• C)Sales promotion
• D)Public relations
• E)Telemarketing

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Definitions:

Organizational Structure

The framework within which an organization arranges its lines of authority and communications, and allocates rights and duties.

Duplicate Work

Replicating tasks or efforts unnecessarily, often leading to inefficiency and waste of resources.

Similar Tasks

Tasks that share common features or objectives, requiring similar skills or processes to complete.

Bureaucracy Structure

A hierarchical organizational structure characterized by fixed areas of responsibility, a defined hierarchy of authority, and a set of rules and procedures to control operations and decision-making.