If the Push Policy Is Used in Promoting a Product

question 115

Multiple Choice

If the push policy is used in promoting a product, the firm

• A) promotes directly to consumers.
• B) promotes only to the next marketing institution down the marketing channel.
• C) promotes the product to wholesalers only.
• D) promotes the product to retailers only.
• E) will be assured of having an effective promotional mix.

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Definitions:

Human Factors Psychologist

A human factors psychologist specializes in designing products and creating environments that optimize human well-being and overall system performance.

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A concept in psychology and organizational behavior that describes how well an individual's skills, needs, and values match their work environment.