An Attempt to Create a Trend or Acceptance of a Product

question 114

Multiple Choice

An attempt to create a trend or acceptance of a product through word-of-mouth communication is called

• A)guerilla marketing.
• B)viral marketing.
• C)buzz marketing.
• D)personal publicity.
• E)conversational promotion.

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Definitions:

Treatment

The management and care of a patient or the combating of disease or disorder.

Depression

Depression is a common mental disorder characterized by persistent sadness, loss of interest or pleasure, feelings of guilt or low self-worth, disturbed sleep or appetite, low energy, and poor concentration.

Biological Model

An approach in psychology and medicine that focuses on biological factors as the main cause of mental disorders.

Nonbiological Factors

Influences on human behavior and health that are not genetic, such as environment, social conditions, and lifestyle.