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Scenario 17.1 Use the Following to Answer the Questions

question 155

Multiple Choice

Scenario 17.1
Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population,Toyota used several different methods of communication.First,it did research in several large cities to find out who the opinion leaders were in that age group.By visiting the local nightlife,one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks,then a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted to the under-30 age group,and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 17.1.Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of ____ marketing,while the TV commercials described above would be an example of ____ marketing.

Definitions:

Incorrect Tense

The use of verb forms that do not accurately reflect the time at which an action occurred, resulting in grammatical inconsistency and potential confusion.

Tense

The grammatical category that expresses time reference, typically manifested by the use of specific verb forms to indicate past, present, or future.

Adjective-Adverb

An aspect of grammar focusing on the use of adjectives to describe nouns and adverbs to modify verbs, adjectives, or other adverbs.

Adverb Confusion

The misunderstanding or incorrect use of adverbs, potentially altering the intended meaning of a sentence or phrase.