Examlex
Successful marketers that understand the significance of word-of-mouth communication seek out opinion leaders and try to encourage them to try their products in the hope they will spread favorable word about them.
Substance Abuse
The harmful or hazardous use of psychoactive substances, including alcohol and illicit drugs, leading to addiction or dependency.
Screening
The process of testing or examining individuals for the presence of diseases or conditions before symptoms become apparent.
SASSI-3
A screening tool used to identify individuals with substance dependency by assessing symptoms and risk factors.
MAST
An acronym for Michigan Alcohol Screening Test, a questionnaire used to screen for alcoholism or problems related to alcohol consumption.
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