Scenario 18.1 Use the Following to Answer the Questions

question 30

Multiple Choice

Scenario 18.1
Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle,the Venza,on TV,on its website,in major national magazines,and through Facebook.It is possible that the ads could focus on the features of the Venza and its most likely competitor,the Ford Edge.Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad,while mentioning only the Toyota brand and its company's strengths.Finally,Toyota will probably continue to advertise updates of its cash cow brands,the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 18.1.The advertising mentioned above in which Toyota features all brands of the company would be an example of

• A)competitive advertising.
• B)institutional advertising.
• C)comparative advertising.
• D)pioneer advertising.
• E)product advertising.

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Definitions:

Corporate Charter

A legal document issued by a government that establishes a corporation as a legal entity and outlines its rights and obligations.

Formal Accounting

A systematic process for recording, summarizing, and reporting the financial transactions of an organization, adhering to standardized guidelines and principles.

Initial Capital

The amount of money that is invested in a business at the start, used to cover startup costs and initial operating expenses.

Cumulative Preferred Stock

A type of preferred stock whose dividends accumulate if not paid in a given year and must be paid out before common stock dividends.