Dial Soap's Advertising Slogan "Aren't You Glad You Use Dial

question 181

Multiple Choice

Dial Soap's advertising slogan "Aren't you glad you use Dial? Don't you wish everybody did?" exemplifies the use of ____ advertising.

• A) reinforcement
• B) offensive
• C) comparative
• D) institutional
• E) defensive

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Definitions:

Correlation

A statistical measure that describes the extent to which two variables change together, but not necessarily indicating causation.

Prediction Error

The difference between observed values and the values predicted by a model.

Intercept

In mathematics and statistics, the point at which a line or curve intersects a given axis on a graph.

Predicted Income

An estimate of future income based on variables such as education, occupation, and previous earnings.