An Advertising Platform Is the

question 48

Multiple Choice

An advertising platform is the

• A) basic issue or selling point that an advertiser wishes to include in an advertising campaign.
• B) objective of the advertising campaign, stated in precise and measurable terms.
• C) form in which the basic issues of the campaign should be presented.
• D) broad objectives of the advertising campaign.
• E) consumer advertising research conducted.

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Definitions:

Thinking Patterns

The habitual ways in which an individual processes information, perceives situations, and makes decisions.

Spouses

Legally married partners or significant others in a committed relationship.

Remarry

The action of getting married again after a previous marriage has ended, either through divorce or the death of a spouse.

Marry

To enter into a legally recognized union with someone, typically as recognized by law or custom, establishing a partnership that is intimately and socially acknowledged.