Scenario 18.1 Use the Following to Answer the Questions

question 146

Multiple Choice

Scenario 18.1
Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle,the Venza,on TV,on its website,in major national magazines,and through Facebook.It is possible that the ads could focus on the features of the Venza and its most likely competitor,the Ford Edge.Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad,while mentioning only the Toyota brand and its company's strengths.Finally,Toyota will probably continue to advertise updates of its cash cow brands,the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 18.1.Toyota's television advertisements for the new Venza are examples of _______,while its Facebook ads are examples of ______ advertising.

• A)publicity;product advertising.
• B)institutional advertising;publicity.
• C)product advertising;social media.
• D)comparative advertising;social media.
• E)pioneer advertising;social media.

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Definitions:

NYSE Performance

An overview or analysis of how stocks listed on the New York Stock Exchange are trading, indicating overall market conditions.

Seasonal Index

A measure used in time series analysis to adjust for seasonal variation in data, often applied to forecast and analyze patterns that repeat over a standard cycle, such as a year.

Regression Analysis

A statistical method used for estimating the relationships among variables, often for predicting a dependent variable from one or more independent variables.

Trend Variation

The component of a time series that shows the underlying direction or path that data points are moving over time, disregarding random variations.