Scenario 18.2 Use the Following to Answer the Questions

question 44

Multiple Choice

Scenario 18.2
Use the following to answer the questions.
The State Farm Group includes several companies.Probably the most well-known company in the group is the State Farm Insurance company,the largest auto and home insurer in the United States.State Farm Insurance provides protection for approximately 78 million policies on auto,fire,life,and health services.It is also a leading insurer of homes and autos in Canada.Another company in the State Farm group is the State Farm Bank,which was opened in 2000,beginning State Farm's entry into the financial services field.However,the State Farm Bank is not a traditional bank,in that it has no branch offices and its services are provided through State Farm agents,a call center,the mail,and on the Internet.It currently serves over 1.9 million bank accounts.
-Refer to Scenario 18.2.If State Farm Bank decided that it wanted to increase its number of bank customers by 10% in the coming year,it would most likely use the ____ approach to advertising allocation.

• A)arbitrary
• B)competition-matching
• C)objective-and-task
• D)percent-of-sales
• E)percent-of-customer

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Definitions:

Import Quotas

Limits set by a government on the amount or value of goods that can be imported into a country.

Tariffs

Taxes imposed by a government on imported goods or services to protect domestic industries or to generate revenue.

Revenue

The total amount of income generated by the sale of goods or services related to a company's primary operations.

Protectionist

Referring to government policies or doctrines that protect domestic industries from foreign competition, often through tariffs and quotas.