Personal Selling Is Changing in Today's Marketplace Due to Several

question 77

Multiple Choice

Personal selling is changing in today's marketplace due to several factors. Which of the following is not a factor that impacts today's promotion through personal selling?

• A) The difficulty in keeping customers because they are fickle
• B) New technology provides up-to-date information in the field
• C) The way in which customers gain information about a company or product
• D) Social CRM allows companies to discover and engage customers
• E) Electronic sales presentations through social media technology

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Definitions:

Structural Changes

Alterations in the physical or organizational structure of something, often referring to significant modifications in an economy, organization, or physical body.

Consolidation

The process of stabilizing a memory trace after the initial acquisition, making it more durable and long-lasting.

Brain Circuits

Networks of neurons in the brain that work together to process specific types of information and perform certain tasks.

Long-Term Memories

Memories that can last from a few days to a whole lifetime, storing a vast amount of information.