Using Referrals Falls Under the Approach Step in the Personal

question 156

True/False

Using referrals falls under the approach step in the personal selling process.

---

Definitions:

Customer Testimonials

Customer testimonials are written or recorded statements from satisfied customers, extolling the virtues and benefits of a product, service, or company.

Customer Participation

The involvement of customers in the development, delivery, and evaluation of products or services, often leading to improved customer satisfaction and loyalty.

Sales Presentation

An opportunity to formally communicate the value proposition of a product or service to potential buyers, often using visual aids and demonstrations.

Prestige Suggestion

A marketing technique where a product or service is associated with high social status or exclusivity to attract customers.