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Scenario 20.2
Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating.The product has an application for cell phones and other hand-held electronic devices that gives them protection from falls and scratches.BASF plans to market the product directly to businesses that manufacture the casings for these types of products.BASF currently uses a system of salespeople headquartered in Germany,while its primary business customers are in China.
-Refer to Scenario 20.2.If BASF were to employ pricing that includes the price at the factory plus freight charges from a chosen point nearest the buyer,this would be an example of ____ pricing.
Large Lead Time
An extended period that passes from the initiation of a process to its completion, often seen in manufacturing and supply chain management.
Shipping Mode
The method or means by which goods are transported from one location to another, including options such as air, sea, road, or rail.
Distribution System
A network of facilities and delivery options that moves goods from producers to consumers.
Airfreight
Transport of goods by aircraft, a fast but generally more expensive method of shipping goods over long distances.
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