To Maintain Market Share and Revenue in an Increasingly Price-Sensitive

question 172

Multiple Choice

To maintain market share and revenue in an increasingly price-sensitive market, companies have focused on quality, used labor-saving technologies, and used efficient manufacturing processes. These tactics have provided gains in productivity that have translated into ____ for the consumer.

• A) higher costs for the company and higher prices
• B) higher costs for the company and lower prices
• C) lower costs for the company and lower prices
• D) lower costs for the company and higher prices
• E) no change in the costs for either the company or

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