Scenario 20.2 Use the Following to Answer the Questions

question 52

Multiple Choice

Scenario 20.2
Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating.The product has an application for cell phones and other hand-held electronic devices that gives them protection from falls and scratches.BASF plans to market the product directly to businesses that manufacture the casings for these types of products.BASF currently uses a system of salespeople headquartered in Germany,while its primary business customers are in China.
-Refer to Scenario 20.2.BASF is considering the problem of actual distance in delivering its product from the plant in Germany to some of its customers in China.Which pricing strategy would help overcome this problem?

• A)Geographic
• B)Transfer
• C)Commercial
• D)Transit
• E)Factory

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Definitions:

Osteoarthritis

A type of arthritis that occurs when the protective cartilage that cushions the ends of the bones wears down over time.

Cardiomyopathy

A group of diseases that affect the heart muscle, impairing its ability to pump blood effectively.

Neurological

Pertaining to the study and treatment of disorders of the nervous system.

Nephrology

A branch of medicine that focuses on the diagnosis and treatment of kidney diseases.