Scenario 21.1 Use the Following to Answer the Questions

question 121

Multiple Choice

Scenario 21.1
Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores.The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores,and would be priced higher than other brands in the store,but a lower price line than the current Ray-Ban lines that are sold through more selective stores.In determining the price for this sunglass line,Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 21.1.Given Ray-Ban's plan for positioning the new sunglass line,they should use a ____ strategy when introducing their new product.

• A)promotional
• B)penetration
• C)price-skimming
• D)reference
• E)secondary-market

---

Definitions:

Self-Schema

A cognitive framework comprising beliefs and ideas about oneself that guides processing of self-relevant information.

False Self

A psychological concept referring to a version of oneself that conforms to others' expectations, often at the cost of suppressing one's true self.

Moral Reasoning

The process through which an individual makes ethical decisions, considering right from wrong.

Piaget

A Swiss psychologist known for his pioneering work in child development, specifically his theory of cognitive development that describes how children construct a mental model of the world.