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Scenario 21.2 Use the Following to Answer the Questions

question 48

Multiple Choice

Scenario 21.2
Use the following to answer the questions.
Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services.After reviewing the previous three years' revenue,Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill.Glenwood's objective is to generate more income per customer on an annual basis.The hospital has previously priced its services by charging a flat fee for the office visit,a fee for each vaccine,and a fee for each type of examination beyond the basic office visit.Most customers pay the flat office fee and a fee for a rabies vaccine.Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit,the required rabies vaccine,and additional vaccines that prevent heartworm,kennel-cough,and fleas.Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program,rather than a one-time annual visit.
-Refer to Scenario 21.2.Glenwood's previous pricing strategy is an example of ____ pricing,while the new strategy is an example of ____ pricing.

Definitions:

Therapeutic Experiencing

Engaging clients in activities or exercises during therapy to provoke emotional, cognitive, or behavioral insights and changes.

Experiential Therapies

Therapeutic techniques that focus on creating experiences in therapy that can lead to emotional and cognitive insights and changes for the patient.

Phobic Behaviors

Actions or responses driven by an irrational fear of specific objects, scenarios, or situations, leading to avoidance or distress.

Inner Strength

The mental and emotional resilience and fortitude that allows individuals to face difficulties and overcome challenges.