How Can a Marketer Use Product Quality as a Pricing

question 112

Essay

How can a marketer use product quality as a pricing objective to influence purchasing decisions?

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Definitions:

Quality Function Deployment

A systematic approach used to incorporate customer requirements into every phase of product development and production.

Planning Matrix

A tool or framework used to organize, prioritize, and systematically assess various aspects of a plan or project.

Customer "Wants"

The desires or needs of customers that companies seek to satisfy with their products or services.

Production Process

The series of steps and operations involved in the creation of a product, from raw materials to the finished goods.