If General Motors Determines That It Wants to Sell 200,000

question 27

Multiple Choice

If General Motors determines that it wants to sell 200,000 Chevrolet Acadias and sets the price at $29,500 because it knows that at that price it will reach that goal, the firm would be using a ____ pricing method.

• A) cost-plus
• B) competition-based
• C) psychological
• D) comparison
• E) demand-based

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Definitions:

Fixed Interval

A schedule of reinforcement where a response is rewarded only after a specified amount of time has elapsed.

Variable Interval

A schedule of reinforcement where a response is rewarded after a varying interval of time, making the timing of the reward unpredictable.

Variable-ratio

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, leading to high and steady rates of response.

Fixed-ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses.