All of the Following Are Pricing Strategies Used by Companies

question 178

Multiple Choice

All of the following are pricing strategies used by companies establishing prices of multiple products within a product line except

• A) premium pricing.
• B) price lining.
• C) captive pricing.
• D) bait pricing.
• E) penetration pricing.

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Definitions:

Self-actualization

A concept in humanistic psychology representing the realization of one's potential and self-fulfillment as the highest expression of a person's ability.

Maslow

He theorized that people are motivated to achieve certain needs and that some needs take precedence over others, starting with physiological needs and ending with self-actualization.

Self-actualizers

Individuals who achieve their highest potential in their own unique way, fulfilling what Abraham Maslow termed self-actualization.

Emotionally Healthy People

Individuals who exhibit a high level of emotional intelligence, including awareness, control, and expression of emotions in a balanced and constructive manner.