When Gabriella Logs on to Dell's Website, She Sees a Notebook

question 65

Multiple Choice

When Gabriella logs on to Dell's website, she sees a notebook model priced well below $1,000. As she continues through the site to view the other options, she realizes the first one she saw was the cheapest model available, but she of course wants more features. Dell is utilizing

• A) bait and switch.
• B) price lining.
• C) captive pricing.
• D) penetration pricing.
• E) bait pricing.

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Definitions:

Genetic Makeup

The unique set of genes and alleles present in an organism, determining its hereditary characteristics.

Psychological

Psychological pertains to the mind or mental processes and how they influence behavior, emotions, and attitudes.

Behavioral

Relating to or concerned with the actions or activities of living organisms towards their environment.

Titchener

Edward Titchener, an early psychologist known for developing structuralism, which aimed to understand the structure of the mind through introspection.