Scenario 21.1 Use the Following to Answer the Questions

question 28

Multiple Choice

Scenario 21.1
Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores.The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores,and would be priced higher than other brands in the store,but a lower price line than the current Ray-Ban lines that are sold through more selective stores.In determining the price for this sunglass line,Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 21.1.Ray-Ban has decided to promote the new sunglass line as an "affordable luxury" and plans significant promotional expenditures.With these objectives,which of the following should Ray-Ban use to price its product line?

• A)competition-based pricing
• B)cost-plus pricing
• C)markup pricing
• D)demand-based pricing
• E)differential pricing

Identify the correct standard of proof required in criminal trials.

Familiarize with acts protecting against fraud in specific industries, such as healthcare and finance.

Distinguish between various forms of theft, including robbery and burglary.

Recognize the scope of the Fourth Amendment protections for businesses.

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Definitions:

Telepathy

The supposed communication of thoughts or ideas without using the known sensory channels or physical interaction.

ESP

Extrasensory perception, the claimed ability to gain information without relying on known physical senses or deducing from previous experience.

Parapsychology

The study of paranormal and psychic phenomena, including telepathy, precognition, and extrasensory perception.

Sensation

The way in which our sense organs and nervous system perceive and depict the energy of stimuli around us.