Scenario 21.1 Use the Following to Answer the Questions

question 80

Multiple Choice

Scenario 21.1
Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores.The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores,and would be priced higher than other brands in the store,but a lower price line than the current Ray-Ban lines that are sold through more selective stores.In determining the price for this sunglass line,Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 21.1.If Ray-Ban selected the prices for its new sunglasses to be $60,$70,or $80,this would most likely be an example of using ____ pricing to enhance its distinctive positioning strategy.

• A)product-line
• B)odd-even
• C)professional
• D)promotional
• E)penetration

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Definitions:

Demand Decrease

A downward shift in the demand curve for a product, indicating that consumers now desire less of it at every price.

Supply Increase

A rise in the quantity of a product or service that is available for purchase, which can affect market prices and demand levels.

Equilibrium Price

The price at which the quantity of a good or service demanded equals the quantity supplied, resulting in market equilibrium.

Surplus

An excess amount of something, often referring to goods, services, or resources that exceed what is needed or used.