Scenario 21.2 Use the Following to Answer the Questions

question 143

Multiple Choice

Scenario 21.2
Use the following to answer the questions.
Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services.After reviewing the previous three years' revenue,Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill.Glenwood's objective is to generate more income per customer on an annual basis.The hospital has previously priced its services by charging a flat fee for the office visit,a fee for each vaccine,and a fee for each type of examination beyond the basic office visit.Most customers pay the flat office fee and a fee for a rabies vaccine.Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit,the required rabies vaccine,and additional vaccines that prevent heartworm,kennel-cough,and fleas.Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program,rather than a one-time annual visit.
-Refer to Scenario 21.2.Glenwood is considering a markup pricing basis,with the cost for office visit plus vaccines at $45.If Glenwood were to add a markup of 33.3 percent of the costs,its price would be ____.

• A)$79
• B)$65
• C)$55
• D)$78
• E)$60

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Definitions:

Deferred Tax Liabilities

The amount of income tax payable in future reporting periods in respect of taxable temporary differences.

Depreciation Adjustment

Accounting action that alters the depreciation expense recognized for an asset, potentially due to changes in estimate, salvage value, or useful life.

Tax Effect

The impact of tax laws on the financial statements of a company, particularly concerning deferred tax assets and liabilities.

Consolidation

The process of combining the financial statements of a parent company with those of its subsidiaries to present as if the group of companies is a single entity.