A Company Pursuing a Regional Strategy

question 18

Multiple Choice

A company pursuing a regional strategy

• A)Has worldwide products and a worldwide value chain.
• B)Sells the same product using only minor modification in marketing and product offerings.
• C)Is similar to a company pursuing an international strategy.
• D)Attempt to gain location advantages of more global transnational combined with some of the local-adaptation advantages of the multidomestic company.

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Definitions:

Customer Service

The assistance and support provided by a company to those people who buy or use its products or services.

Inventory Management

The process of ordering, storing, using, and selling a company’s inventory, including both raw materials and finished goods.

Sales Forecasts

Predictions about future sales volume that companies use for planning and strategic purposes.

Distribution Operations

The processes involved in delivering products from the point of production to the end consumer.