Examlex
What is e-commerce? What are the main types of e-commerce transactions? Discuss some of the reasons why B2B transactions make up a significant percentage of current e-commerce business?
Public Endorsement
The act of publicly supporting or approving a product, service, or idea, often by a celebrity or influential figure, to influence the public's opinion or consumer behavior.
Influence Impression
The impact or effect an individual's behavior, opinions, or actions have on others' perceptions, decisions, or actions, especially in contexts such as social media or marketing.
The Two-Step Flow Model
A communication theory suggesting that information from the media moves to opinion leaders and then to a wider audience.
Influencers
People who can influence others' buying choices due to their expertise, status, authority, or personal connection with their audience.
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