What Is a Brick and Mortar Part of a Company

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The Answer is Answers will vary but should reflect students' understanding of the key concepts: Traditional business operations are often called the brick-and-mortar part of the company.The degree of integration between brick-and-mortar operations and the Internet business can occur anywhere in the value chain from the procurement of raw material to after-sales service.The independent operation can move faster and be more entrepreneurial when freed from corporate bureaucracy.It can seek funding from the deep pockets of venture capitalists willing to invest in e-commerce companies.The integrated operation,on the other hand,can benefit from the cross-promotion of shared products,shared customer information,increased large-quantity purchasing leverage,and economies of scale by using the same distribution channels.

What Is a Brick and Mortar Part of a Company

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