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In case of deferred revenue liabilities,revenues should almost always be recorded as earned when:
High-loyalty
A customer's strong allegiance or attachment to a brand, product, or company, often reflected in repeat business and positive word-of-mouth.
Communication Investments
The allocation of resources towards marketing communication channels aiming to promote a brand or product.
Loss-leaders
Products sold at a loss to attract customers to a store where they are likely to purchase other items at a profit for the retailer.
Market Wreckers
Market wreckers are competitors or entities that disrupt the traditional flow of the market by introducing significantly lower prices, innovative products, or aggressive tactics, altering the competitive landscape.
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