A Middleman

question 249

Multiple Choice

A middleman

• A) attempts to prevent buyers from finding sellers.
• B) promotes trade by lowering the transaction costs of buyers and sellers.
• C) acts as a liaison between top management and the hourly employees.
• D) adds to the seller's expense and the buyer's price without providing a service to either.

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Definitions:

Infrastructure

The basic physical and organizational structures and facilities (e.g., buildings, roads, power supplies) needed for the operation of a society or enterprise.

Trialability

Refers to the degree to which an innovation can be experimented with on a limited basis before its full-scale adoption.

Free Samples

Products given to consumers free of charge to introduce new offerings and encourage trial and purchase.

Disruptive Technology

An innovation that significantly alters the way that industries operate, often displacing established products.