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Figure 4-20
-Refer to Figure 4-20. As the figure is drawn, who sends the tax payments to the government?
Brand Liking
A consumer's positive attitude or affection towards a brand, influenced by personal experiences, advertising, and perceptions of quality, leading to brand loyalty and advocacy.
Media Mentions
Refers to the number of times a brand, product, or service is mentioned or featured in various media outlets.
Engagement
The degree of attention, interest, or involvement that an individual demonstrates towards something or someone, especially in contexts like social media or customer relations.
Followers and Fans
Individuals who choose to subscribe to or regularly engage with the content of a particular profile, brand, or group on social media platforms.
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