Sellers Will Tend to Be Most Concerned with Customer Satisfaction

question 134

Multiple Choice

Sellers will tend to be most concerned with customer satisfaction when

• A) it is difficult for the customer to evaluate product quality.
• B) they depend on repeat customers for most of their business.
• C) they sell primarily to tourists.
• D) they are a monopoly protected from competition by government licensing.

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Definitions:

Conviction

The firm belief in the truth of one’s products or services, often seen as necessary for successful sales efforts.

Prospect

A potential customer or client who has been identified as fitting a target market or demographic but has not yet made a purchase.

Mental Steps

The cognitive processes or stages one goes through when solving a problem or making a decision.

Purchasing Decision

The process of evaluating and choosing among alternative products or services to fulfill a need or desire.