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Economists who believe that policy errors are the source of economic instability argue that the crisis of 2008 was primarily the result of
Marketing Plan
A strategic blueprint that outlines a company's overall marketing efforts, including objectives, market analysis, strategies, and tactics.
Trial Close
A sales technique involving asking a potential customer a question that assumes the sale is going to be made, in order to gauge their readiness to buy.
FAB
An acronym for Features, Advantages, and Benefits, a sales and marketing strategy focusing on the product's aspects and their value to the customer.
SELL Sequence
A structured approach in sales that typically includes steps such as Show features, Explain advantages, Lead into benefits, and Let the customer talk.
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