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When comparisons are made between the earnings of whites and minorities with the same age, quantity of schooling, marital status, sector of employment, union and industry status, regional location, and annual hours worked, recent studies indicate that
Rarity Principle
A concept in economics and marketing suggesting that rare or scarce items are perceived as more valuable.
Plentiful Opportunities
The abundant availability or presence of options or circumstances for action or engagement.
Compliance-Gaining Technique
Strategies used to persuade or induce others to align with one's requests or directions.
Elaboration Likelihood Model
A theory suggesting two primary pathways (central and peripheral) through which persuasion occurs, based on the depth of processing.
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