Examlex
Based on the rising housing prices of 2000-2005, many buyers opted for interest-only loans and variable rate mortgages with little or no down payment because
Central Route
A method of persuasion that involves careful and thoughtful consideration of the arguments presented, leading to lasting attitude change.
Persuasion
The act of convincing someone to do or believe something through reasoning or the use of another method.
Financial Investment
An allocation of resources, typically money, into assets or endeavors expected to generate financial returns or growth over time.
Elaboration Likelihood Model
Theory identifying two ways to persuade: a central route and a peripheral route.
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