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Empirical evidence indicates that
Antecedent States
Psychological states or conditions that precede and influence consumer behavior and decision-making.
Consumer Involvement
The degree of interest and importance that consumers attribute to the purchase of a specific product or service.
Product Knowledge
An understanding of a product’s features, benefits, applications, and potential limitations, crucial for effective marketing and sales strategies.
Routine Problem Solving
A decision-making approach used for frequently encountered, low-involvement purchase decisions, involving minimal effort and consideration.
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