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What was the first college sorority for black women?
Brand Meaning
The significance or value that a brand holds in the minds of consumers, including the emotions and associations it conveys.
Brand Meaning
The set of perceptions, emotions, and associations that consumers hold regarding a brand, which shapes their experience and relationship with it.
Marketers
Professionals focused on creating, promoting, and selling products or services, including market research and advertising to target consumers effectively.
Metaphors
Linguistic expressions where a term is applied to an object or action to which it is not literally applicable, often used for symbolic representation.
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