In an Organization Using a Region-Country Focus,the Primary Authority to Determine

question 49

Multiple Choice

In an organization using a region-country focus,the primary authority to determine competitive strategy rests with the ________.

• A) corporate stockholders
• B) corporate board of directors
• C) home office management team
• D) management of the international subsidiary

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Definitions:

GIS Technology

Geographic Information Systems Technology, a tool used for mapping and analyzing features and events on earth using spatial and geographic data.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.

Ideal Locations

Optimal places or settings for businesses to operate or for events to take place, considering accessibility, target audience, and other strategic factors.

Perceived Value

The customer's evaluation of the worth of a product or service based on its ability to meet their needs and expectations.