Ferrari Differentiates Its Products Based on Style and Performance and Targets

question 27

Multiple Choice

Ferrari differentiates its products based on style and performance and targets a narrow segment of customers.Ferrari is pursuing a(n) ________.

• A) multipoint competition strategy
• B) focused differentiation strategy
• C) focused cost leadership strategy
• D) integrated differentiation-cost leadership strategy

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Definitions:

Sensorimotor Stage

The first stage in Piaget's theory of cognitive development, from birth to about age 2, where infants learn about the world through their sensory impressions and motor activities.

Preoperational

Describes a stage in Piaget's theory of cognitive development where children from 2 to 7 years old engage in symbolic play and struggle with logic and understanding others' perspectives.

Concrete Operational

A stage in cognitive development where children can think logically about concrete events.

Formal Operational

The stage in Jean Piaget's theory of cognitive development where individuals are able to think abstractly and reason logically.