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Managers should assess the firm's internal resources immediately following the analysis of the external environment.
Economic Losses
The difference between revenues earned from sales and the total costs of production, including opportunity costs, when the latter exceeds the former.
Market Supply
The total amount of a specific good or service that is available to consumers, determined by the sum of all individual suppliers' products in the market.
Long Run
A period sufficient for all inputs, including physical capital and labor, to be adjusted in the production process.
Industry Supply Curve
A graphical representation that shows the relationship between the price of a good and the total output of the industry over a period of time.
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