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What factors,or core categories,impact environmental complexity?
Price Objection
A customer's resistance or hesitation to the cost of a product or service, often a hurdle in sales negotiations.
Marketing Messages
Marketing messages are communications designed to influence consumers' perceptions and behaviors, promoting products, services, or brands.
Purchasing Process
The series of steps taken by an organization to acquire goods or services, from the identification of needs to the receipt and approval of the purchase.
Benefits
Advantages or positive outcomes that result from a particular action or policy.
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