Within the Context of the Two-Factor Theory,what Are "Motivators" and "Hygiene

question 66

Essay

Within the context of the two-factor theory,what are "motivators" and "hygiene factors"?

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Definitions:

Promotional Mix

The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.

Pull Strategy

A marketing strategy designed to create demand for products directly from consumers, leading retailers to stock the product due to increased consumer demand.

Retailers

Businesses that sell goods or services directly to consumers, often in small quantities.

Push Strategy

A marketing strategy focused on pushing products through the distribution channels to the end consumers by promoting goods to wholesalers, retailers, or directly to consumers.