According to the 2005 "Consumer Choice" Report Sponsored by Autobytel

question 44

Multiple Choice

According to the 2005 "Consumer Choice" report sponsored by Autobytel.com,consumers' preference for smaller SUVs with decent gas mileage had increased.Which of the following forces for change probably caused this increase?

• A) economic conditions
• B) competitors' actions
• C) technology developments
• D) legal developments

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Definitions:

Effectively Segmented

Refers to a market that has been divided into distinct groups of buyers with different needs, characteristics, or behaviors, which may require separate products or marketing strategies.

Business Knows

The collective understanding and knowledge within a company regarding its operations, market environment, competition, and customer needs.

Core Target Market

The specific group of consumers identified as the most likely to buy a company's products or services, often defined by demographic, geographic, and psychographic characteristics.

Compelling Picture

An image or representation that forcefully attracts attention or interest, often used in marketing to evoke emotion.